News & Media

April 1, 2026

Financial Literacy Month 2026 -The Financial Reality Behind the Spotlight

When people think about entertainers and professional athletes, the first images that often come to mind are fame, luxury and enormous paychecks. From red carpets to championship celebrations, the public narrative often assumes that anyone in these industries must be financially set for life. But the reality is far more complex.

February 12, 2026

Edyoucore Brings "NIL 2.0" to CIAA 2026 - Saturday, February 28th

NIL (Name, Image & Likeness) isn’t just a moment — it’s a movement.  And the athletes who win are the ones who are informed.

March 10, 2022

Rushia Brown Joins Edyoucore Sports & Entertainment as an Athlete Advisor

Rushia Brown’s accomplishments and accolades both on and off the court are as remarkable as they come. She has played and excelled at every level of basketball and is now working to make a difference in the lives of girls and women through the sport of basketball. 

April 7, 2025

Edyoucore Expands Team with Key New Hires and Leadership Updates

February 23, 2025

March 1, 2025 CIAA Money Moves Financial Summit-Powered By Bank of America. 

November 13, 2023

Preparing Professional Athletes and Entertainers to Make More Informed Financial Decisions

November 13, 2023

Advisor Cracks The Code To Keeping Young Athletes Out Of Bankruptcy

November 13, 2023

The Week in Digital Wealth (9/4/23)

November 13, 2023

Athletes Can Make Bank. Learning to Use it Comes Next

November 13, 2023

Why financial literacy could be a game changer for pro athletes

August 15, 2023

Dan Rodricks: Drew Hawkins and the mission to school pro athletes on money | STAFF COMMENTARY

The athlete, a Philadelphia Eagles player in his mid-20s, slumped in a chair next to his wife. “He’s about to get a second contract and we don’t have our financial affairs in order,” the wife said. “We have money. We make a lot of money. We spend a lot of money. And we need help.” Drew Hawkins, in the midst of a robust career in wealth management with Morgan Stanley, sat across from the couple, holding a pen and a yellow legal pad. The wife had asked for the meeting in hopes of getting advice from an expert. Hawkins started directing questions to the football player — nothing exotic, just simple questions about his contract with the Eagles, his income, investments, savings, expenses and charitable contributions.

March 30, 2023

The Perfect Storm

Basketball Nerds (planetbasketball.de) - Edyoucore German Article Translated Year after year, the NBA turns a handful of basketball players into multi-millionaires. At least on paper. Because the sad reality is that the millions are slipping through the hands of many players - in some cases straight to bankruptcy. The story of a perfect storm and the search for the causes.

August 4, 2026

Edyoucore Names Doncel Brown Chief Marketing Officer

Edyoucore is pleased to announce the appointment of Doncel Brown as the company's new Chief Marketing Officer (CMO), further strengthening its leadership team as the organization continues to expand its impact in financial literacy education. Brown is a product-focused marketing leader with extensive experience developing customer-centered strategies, building brands, and leading cross-functional teams. Throughout his career, he has successfully launched technology-driven products, led go-to-market strategies, developed integrated marketing campaigns, and built high-performing creative and marketing organizations.

June 18, 2026

The Lewis Museum Recognizes Drew Hawkins' Lasting Legacy

Edyoucore proudly congratulates Founder and CEO Drew Hawkins as he concludes an extraordinary eight-year tenure as Chair of the Board of Directors of the Reginald F. Lewis Museum of Maryland African American History & Culture.

Edyoucore to Participate in Triple Crown Invitational Fan Zone in Baltimore May 8-9

Edyoucore will participate in the Triple Crown Invitational Fan Zone this weekend in Baltimore, offering athletes, families and sports professionals the opportunity to connect directly with the Edyoucore team for conversations around Name, Image and Likeness (NIL), financial literacy and long-term athlete success.

September 6, 2023

Edyoucore Charts New Focus In Athlete Mental Health

For the past five years, Edyoucore has remained committed to improving financial wellness for professional athletes. We are excited to continue this effort with a major expansion of our programming! In addition to the financial literacy consulting that we have provided since inception, we are now including a new service that is dedicated solely to mental health.

September 12, 2020

Baltimore Ravens and Edyoucore Providing Financial Education to Players

November 21, 2019

Greg Oden Joins Edyoucore Sports & Entertainment as an Athlete Advisor

September 18, 2019

Michigan Athletics Teams with Edyoucore to Offer Student-Athletes Financial Education

August 8, 2019

Daphne Winston Hired as Edyoucore's Director of Financial Education

April 24, 2019

Financial Services Veteran Drew Hawkins Launches Edyoucore Sports & Entertainment with Industry Experts, Professional Athletes and Entertainers