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The Importance of Parents Seeking Financial Guidance for Their Student Athletes w/ Erika Robinson

Navigating the Name, Image, and Likeness (NIL) era can be exciting but it can also be overwhelming for families of student-athletes. In this conversation, Erika Robinson, mother of Kam Robinson, shares why it’s critical for parents to seek guidance when helping their student-athletes manage the growing business side of sports. Kam Robinson is a linebacker for the University of Virginia (UVA) and one of the standout players on the Cavaliers’ defense.

As NIL opportunities continue to expand for college athletes like Kam, Erika Robinson explains why parents should not try to navigate contracts, partnerships, and financial decisions alone. She shares how building the right team early including financial and business advisors can protect young athletes and position them for long-term success.

This Is What We Do!

CIAA 2026 Money Moves Financial Summit with our panel, “NIL 2.0: Now Impacts Later – Real Life Stories for Parents & Athletes.” This conversation brought together athletes, families and industry professionals to talk honestly about the real financial decisions that come with Name, Image and Likeness opportunities and how those decisions can shape life long after the spotlight fades. Our team works directly with athletes, entertainers, families, schools, leagues and organizations to deliver engaging financial education programs that prepare participants for real-world financial decisions both during and after their careers.

Luxe Life vs Long Financial Game Plan w/ Greg Oden

The real balance between budgeting and “flossing.”

In sports culture, it’s easy to feel pressure to show success: the cars, the jewelry, the lifestyle. But Greg talks candidly about why financial discipline, smart budgeting, and planning beyond the game matter just as much as the highlight reel.

#GetLitStayLit with Tamara Tunie - Are All Celebrities Rich?

The spotlight often shows the fame and fortune but the financial realities behind the scenes can be very different. In this special Financial Literacy Month hot take, Actor, Singer, Producer and Director, Tamara Tunie shares her perspective on the myths and realities of wealth in the entertainment and sports industries. From inconsistent income to the importance of financial planning, Tamara breaks down why financial literacy is critical for creatives, athletes and anyone navigating unpredictable income.

Real & True: Codie Elaine Oliver of Black Love

Real and True: Amobi Okugo - Frugal Athlete

Real & True: Andrew Hawkins

Jose Calderon from the NBPA talks Financial Literacy with Drew Hawkins of Edyoucore

Edyoucore Case Study: Baltimore Ravens

Get Lit Live Chat with Tamara Tunie Presented by Edyoucore and The Shadow League

Instagram Live with Bart Scott and Drew Hawkins

Play by Play: Today's Athletes and their Financial Road Map

Edyoucore's Drew Hawkins on CNBC's Power Lunch

Greg Oden Joins the Scal and Pals Podcast.

Ballin' on a Budget with Bart Scott Ep2: Jameel McClain, Dir. of Player Engagement, Baltimore Ravens

Should athletes lend their names to restaurants?

ABC 2: Ravens tackling financial success

CBS Baltimore: ‘Ballin’ On A Budget’ | Ravens Host Financial Education Course For Players