July 20, 2026

Beyond the Game: Why Financial Literacy Belongs at Every Youth Basketball Camp

Every young athlete dreams of taking their game to the next level. They spend countless hours in the gym perfecting their jump shot, improving their conditioning, and developing the discipline it takes to compete. Those skills are essential but they're only part of the equation. At Edyoucore, we believe the most successful athletes prepare for life both on and off the court. We were honored to present on financial literacy and Name, Image and Likeness (NIL) opportunities at the Haywood Highsmith Basketball Camp.

Edyoucore to Participate in Triple Crown Invitational Fan Zone in Baltimore May 8-9

Edyoucore will participate in the Triple Crown Invitational Fan Zone this weekend in Baltimore, offering athletes, families and sports professionals the opportunity to connect directly with the Edyoucore team for conversations around Name, Image and Likeness (NIL), financial literacy and long-term athlete success.

April 16, 2026

Edyoucore Founder Drew Hawkins Keynotes Event for Future Sports Management Leaders

Edyoucore Founder and CEO Drew Hawkins recently served as keynote speaker at a CMU-SMAC event focused on preparing the next generation of sports management professionals.

March 27, 2026

Why Smart Decisions Matter in the NIL Era

Yaxel Lendeborg is sparking conversation across the college sports world! He reportedly turned down a $7–$9 million NIL offer from Kentucky. Instead of chasing the largest financial offer available he focused on what would help him most in the long term: development and the right environment to grow his game.