hero_mission

Our Mission

Did you know only about 55% of U.S. adults are financially literate?

Educate. Equip. Empower.

Our sole mission is to Educate, Equip and Empower individuals in sports and entertainment to make more informed business, financial, and lifestyle decisions.
mission-1

Daphne Winston, CFP and Financial Coach, uses her down-to-earth style to connect with players of the Baltimore Ravens.

Our Role:

To deliver relevant and relatable financial education and consulting services that inspire individuals at all stages of their lives. We do not lecture; we lead discussions and cultivate comfortable conversations. With an eye to overall financial wellness, we look to make the important connection between financial education and mental wellness.

Our Ethos:

We elevate financial literacy through an unbiased lens, free of the influences often attached to traditional investment services. We are educators, we are mental wellness professionals. We are not brokers nor investment advisors.

Get Started Today

Our Playbook for Success

Edyoucore’s mission is executed through what we call our Playbook for Success approach. We combine and offer multiple layers of educational components to help power our mission of improving financial literacy within the sports and entertainment worlds. On top of those offerings, we believe that education is best executed with flexibility so we are pleased to offer many ways for someone to learn and/or cater their knowledge boost in a way that is most meaningful to them or their organization.

Explore Our Services

Our offerings include:

  • Sessions for Success
  • The Winning Ways Program
  • FinFit Report
  • 1:1 Coaching
  • Trained Professional Coaches with 80+ years of experience
  • Former Pro Athletes turned Financial Literacy Advocates
  • Unbiased, transparent education
  • Casual, non-judgmental, & fun learning atmosphere
Explore Our Services

Financial Wellness & Mental Health

Financial wellness better prepares an individual to handle the ups and downs over the life of their career. There is growing evidence that suggests a direct correlation between financial literacy, or lack thereof, and mental health within highly successful individuals. Edyoucore’s targeted approach to financial literacy and mental wellness will have a positive impact on the professional lives, overall mental health and well-being of highly successful individuals.

Learn More

Our Team

Our seasoned squad of professionals boasts more than 80 years of collective financial services and group facilitation experience. We are fully invested in Edyoucore’s mission of improving financial literacy among top performers in the sports and entertainment worlds.

Drew W. Hawkins
W. Drew Hawkins

FOUNDER & PRESIDENT

View Bio
Kevin Anderson
Kevin Anderson

SENIOR ADVISOR

View Bio
Donald L. Dell
Donald L. Dell

SENIOR ADVISOR

View Bio
Mitch Horan
Mitch Horan

DIRECTOR OF CLIENT SERVICES

View Bio
Sabrina Lamb
Sabrina Lamb

CURRICULUM DESIGNER, FINANCIAL EDUCATION COACH

View Bio
Daphne Winston
Daphne Winston

FINANCIAL COACH

View Bio
Lisa Rapp
Lisa Rapp

EXECUTIVE ADMINISTRATOR

View Bio
Bart Scott
Bart Scott

CONSULTANT, 10-YEAR NFL VETERAN & CURRENT BROADCASTER

View Bio
Tamara Tunie
Tamara Tunie

CONSULTANT, ACTOR, SINGER, PRODUCER, DIRECTOR

View Bio
Greg Oden
Greg Oden

CONSULTANT, FORMER NBA PLAYER

View Bio
Rory Sparrow
Rory Sparrow

CONSULTANT, ORGANIZATIONAL RELATIONS AND BUSINESS DEVELOPMENT

View Bio
Rushia Brown
Rushia Brown

CONSULTANT, FORMER WNBA PLAYER

View Bio
Jumaine
Jumaine L. Jones

CONSULTANT, FORMER NBA PLAYER

View Bio
Shena Locke
Shena Locke, MBA, NCC, LPC

DIRECTOR OF MENTAL HEALTH PROGRAMMING

View Bio
mission-CTA

Take control of your financial future now.

Connect Now