Edyoucore is pleased to announce the appointment of Doncel Brown as the company’s new Chief Marketing Officer (CMO), further strengthening its leadership team as the organization continues to expand its impact in financial literacy education.
Brown is a product-focused marketing leader with extensive experience developing customer-centered strategies, building brands, and leading cross-functional teams. Throughout his career, he has successfully launched technology-driven products, led go-to-market strategies, developed integrated marketing campaigns, and built high-performing creative and marketing organizations.
Every young athlete dreams of taking their game to the next level.
They spend countless hours in the gym perfecting their jump shot, improving their conditioning, and developing the discipline it takes to compete. Those skills are essential but they’re only part of the equation.
At Edyoucore, we believe the most successful athletes prepare for life both on and off the court.
We were honored to present on financial literacy and Name, Image and Likeness (NIL) opportunities at the Haywood Highsmith Basketball Camp.
Edyoucore proudly congratulates Founder and CEO Drew Hawkins as he concludes an extraordinary eight-year tenure as Chair of the Board of Directors of the Reginald F. Lewis Museum of Maryland African American History & Culture.
We are pleased to announce that Naa Ayeley Aryeetey has joined the organization as Director of Educational Strategy and Innovation. In her role, Naa Ayeley will help shape and expand Edyoucore’s educational offerings, ensuring athletes, families, schools, teams and organizations have access to relevant, practical and impactful financial literacy and athlete development programming.
We are excited to welcome Jake Diamond as our Business Development Representative.
Jake first joined Edyoucore as an intern in 2025, and his passion for sports and commitment to athlete empowerment made him a natural fit to continue growing with us.
The energy was high all weekend as Edyoucore joined athletes, families, coaches, and sports professionals at the Triple Crown Invitational Fan Zone in Baltimore for an impactful weekend of conversation, education, and connection around the rapidly evolving NIL landscape.
Edyoucore will participate in the Triple Crown Invitational Fan Zone this weekend in Baltimore, offering athletes, families and sports professionals the opportunity to connect directly with the Edyoucore team for conversations around Name, Image and Likeness (NIL), financial literacy and long-term athlete success.
For athletes and entertainers, financial pressure can become an overwhelming part of daily life. Behind the highlights, endorsements, performances, and public appearances are real people carrying enormous responsibility and often intense stress.
Edyoucore Founder and CEO Drew Hawkins recently served as keynote speaker at a CMU-SMAC event focused on preparing the next generation of sports management professionals.
When people think about entertainers and professional athletes, the first images that often come to mind are fame, luxury and enormous paychecks. From red carpets to championship celebrations, the public narrative often assumes that anyone in these industries must be financially set for life. But the reality is far more complex.
