A number of professional athletes have famously struggled with their finances despite making millions of dollars. ESPN featured Walker, who filed for bankruptcy protection in 2010, in a documentary about athletes who lost their millions. Edyoucore provides two services aimed at helping more athletes avoid becoming the subject of future documentaries.
The company does not invest assets. Instead, its programs help athletes learn about finance so they can make their own decisions.
“Our focus is educate, equip and empower athletes and entertainers to make better decisions,” Hawkins said. “We don’t manage money or invest. We don’t sell products. We’re not agents. We’re here to educate them and put them in a better position.”
One of Edyoucore’s primary services is a financial education program called “Playbook for Success.” The program provides individual athletes and entertainers, as well as groups such as student-athletes, college athletic programs, professional leagues/teams and talent agencies with financial lessons they were not taught in school.
Scott or Walker or someone else from Edyoucore goes to a university or team and does an hour-long, interactive session that goes over various financial topics. At the end of the session the athletes are given access to a digital program where they can work through 45 different modules to learn more about finances.
Edyoucore also provides consulting services to help athletes run their own businesses and vet potential investments. The company is currently located in Pasadena where Hawkins lives, with plans to relocate to Baltimore in the next few months.