Edyoucore Sports & Entertainment announced its Sean Higgins Basketball partnership on November 6, 2026. As title partner, Edyoucore will support the 2027 JUCO Showcases and High School All-American Camps. Together, the organizations will pair college exposure with practical financial education. Athletes and families will also learn about name, image, and likeness (NIL).
The 2027 tour will begin in Las Vegas, Nevada, and Ann Arbor, Michigan. From there, it will expand throughout North America. The events will help overlooked male and female student-athletes connect with college coaches. At the same time, they will help families prepare for the decisions ahead.
What the Sean Higgins Basketball partnership brings to athletes
College recruiting can raise questions about money, opportunity, and whom to trust. Through the partnership, Edyoucore will help players and families understand NIL opportunities. They will learn what to look for as they weigh their options. As a result, athletes can approach college opportunities with more knowledge and confidence.
“The game has changed. With NIL, the stakes for student-athletes and their families are higher than ever, and exposure alone is not enough. That is why this partnership matters so much to me,” said Sean M. Higgins, Founder and CEO of Sean Higgins Basketball.
Higgins knows the recruiting process firsthand as a highly recruited high school athlete. He also played on the University of Michigan’s 1989 NCAA national championship team. His career later included playing in the NBA and serving as head coach at Edmonds College. Today, that experience guides his work with the next generation.
Helping athletes build habits that last
“Edyoucore is proud to partner with Sean Higgins and sponsor the 2027 Sean Higgins Basketball Camps. Sean has built a strong reputation for developing young athletes. We’re excited to help extend that development beyond the court through engaging, practical financial education for players and their families,” said Drew Hawkins, Founder & President of Edyoucore Sports & Entertainment.
“Our goal is to help athletes understand their opportunities, make informed financial decisions, and build habits that serve them throughout their lives. The financial decisions athletes make today can shape their opportunities long after their playing careers.”
The Sean Higgins Basketball partnership builds on Edyoucore’s work helping athletes understand the business of their careers. For example, its Financial Foundations series with Baltimore Ravens players has covered CPAs, taxes, and agents. Players also explored how to manage an advisory team. Edyoucore will bring that same practical approach to student-athletes and their families.
Sean Higgins Basketball camps and showcases
The JUCO Showcase serves junior college athletes seeking a place in four-year programs. Meanwhile, the High School All-American Camp showcases top high school talent. Participants can also gain visibility through Sean Higgins Global Recruits. This recruiting platform connects athletes with schools that fit their profiles. In addition, it extends their exposure beyond the event dates.
Organizers are finalizing dates, venues, and registration details for the 2027 tour. In the meantime, visit Sean Higgins Basketball’s exposure camps page for event updates and registration announcements.
For more on the opportunities and responsibilities of NIL, explore Edyoucore’s NIL education.
About Edyoucore
Edyoucore Sports & Entertainment empowers athletes, entertainers, and their families with the financial education and tools to make informed decisions. Through partnerships with sports and entertainment organizations, Edyoucore helps individuals navigate financial opportunities, build strong advisory teams, and prepare for life beyond their careers.