Baltimore Ravens and Edyoucore Providing Financial Education to Players
“Playbook for Success” Program to be Implemented Throughout the NFL Season
Owings Mills, Md. – Edyoucore Sports & Entertainment hosted its first financial education session for Baltimore Ravens players on September 10. The team recently partnered with Edyoucore to equip their players with knowledge that will help them make more informed financial, business and lifestyle decisions. This week’s session led by former Ravens linebacker, Bart Scott and Edyoucore’s Director of Financial Education, Daphne Winston, was the first of a six-part series of in-person workshops taking place this season.
The program called, “Playbook for Success,” was created by Edyoucore and pairs in-person sessions to a customized digital platform enabling the players to stay engaged for long-term learning by completing various modules. Director of Player Engagement and former Ravens’ player, Jameel McClain is implementing the program addressing practical issues facing second- and third-year players now and into the future. The program is voluntary and 25 of 26 players eligible participated in the first session.
McClain said, “The organization wanted to invest more into the players and do a second- and third-year program really catered to them and give them the information that they need to be successful long-term.”
Prior to the start of the program, Edyoucore conducted a survey with the players to determine financial topics most important to them. Based on the results, Edyoucore is customizing curriculum to address these topics which include budgeting, credit scores, selecting a financial team and starting/managing businesses.
“What we see with athletes, they’re good at what they do but it’s tough at finding a second act, being able to transition off the field,” commented Scott. “That’s when the depression comes, that’s when the overspending comes, not really having a plan.”
Edyoucore was founded by financial services veteran, Drew Hawkins, and consists of a team of industry experts along with former athletes and entertainers. The company is not affiliated with companies offering financial products and does not offer referrals to companies or individuals providing various representation services.
“These NFL players are in a unique spot where they come into large sums of money, and it’s important that they get that education and grounding,” said Hawkins. They should get it consistently and have opportunities to practice to make financial education unintimidating.”